Seasonally Spiced Milkshakes

The Häagen-Dazs Pumpkin Spice Shake is Launching Nationwide

The Häagen-Dazs Pumpkin Spice Shake is being launched just in time by the brand for the 2021 fall season to provide patrons with a way to enjoy the autumnal flavor profile in a more indulgent, dessert-focused way. The shake is achieved with the brand's Dulce de Leche ice cream that is blended with a pure pumpkin mix before being topped with whipped cream and a dusting of fall-focused spices. The flavor of the shake helps to blend the caramel flavor of the ice cream with that of the pumpkin ingredients to achieve a truly indulgent treat that mimics pumpkin pie perfectly.

The Häagen-Dazs Pumpkin Spice Shake is arriving at the brand's locations now, but will only be available through November 15, 2021.

Image Credit: Häagen-Dazs

Indulgent Seasonal Desserts
There's an opportunity for brands to create more limited-time offerings that appeal to consumers' desire for seasonal treats.
Pumpkin Spice Innovations
There's room for more pumpkin spice flavored products outside of traditional coffee and baked goods.
Blended Flavor Profiles
Experimenting with unique flavor combinations, like the shake's caramel and pumpkin, can result in beloved, signature treats.

Who This Affects Most

Ice Cream
Other ice cream brand can create limited-time seasonal offerings or experiment with new flavor combinations.
Beverage
Brands can explore pumpkin spice in beverages beyond coffee, such as milkshakes or smoothies.
Snack Foods
Snack food brands can create pumpkin spice flavored offerings or introduce unique flavor mixes to stand out.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 50%
Freshness 11%