The simplicity and versatility of the iconic Eames plastic chair will be celebrated at the VITRA pop-up shop, which is opening in Zurich, Switzerland and Amsterdam.
The classic plastic chairs have fulfilled a variety of design needs since they were introduced in the 1940s. Since then, the chair has undergone a variety of makeovers, which guests of the pop-up shop will be invited to explore. Consumers will be welcome to browse through the colorful displays, while mixing and matching 14 different arm chair and side chair combinations. At the pop-up, users will also be able to create a custom design featuring a diverse range of bases, colors and upholstery options, which demonstrate the brand's versatile and ever-changing design classic.
Photo Credits: designboom, vitra
What's Driving This Trend
- Customized Design
- The ability for consumers to create custom designs with a variety of bases, colors, and upholstery options is a disruptive innovation opportunity.
- Pop-up Retail
- The use of pop-up shops to showcase and sell a specific product or product line is a disruptive innovation opportunity.
- Versatile Design Classics
- Highlighting the versatility and timelessness of design classics like the Eames plastic chair is a disruptive innovation opportunity.
Who This Affects Most
- Furniture
- The furniture industry can explore the concept of customized design to offer personalized options for customers.
- Retail
- The retail industry can leverage pop-up shops as a way to create immersive brand experiences and generate buzz around specific products.
- Design
- The design industry can focus on showcasing the versatility and longevity of iconic design classics as a way to inspire new creations.
