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Top 30 Activation Trends in November

From VR Horror Cinema Pop-Ups to Mystery TV Series Pop-Ups

— November 25, 2017 — Marketing
November 2017 activation (or pop-up) trends reveal the fusion of the entertainment industry with immersive, pop-up branding initiatives.

The collaboration between Veero and WeAreCinema resulted in the creation of a pop-up called "Haunted Cinema,' which came on the tails of Halloween. The pop-up cinema involves a VR headset and headphones, and immerses those who visit it in the various horror-related virtual demos the collaboration features.

Another example of entertainment industry fusions with immersive marketing is the Riverdale-themed pop-up restaurant. This restaurant space was inspired by the popular show Riverdale (which in turn was inspired by Archie comics), and is set up to look like Pop's Chock'lit Shoppe – complete with milkshakes inspired by characters from the show.
5.8
Score
Popularity
Activity
Freshness
29
Antioxidant-Rich Lemon Drinks
Antioxidant-Rich Lemon Drinks
Dirty Lemon's Newest Drink Blends Cold-Pressed Lemon Juice & Matcha
<
28
Canadian Fashion Pop-Ups
Canadian Fashion Pop-Ups
INLAND's Fall Pop-Up Spotlighted 70 Canadian Designers
<
27
VR Horror Cinema Pop-Ups
VR Horror Cinema Pop-Ups
Veero and WeAreCinema are Hosting a 'Haunted Cinema' for Halloween
<
26
Glow-in-the-Dark Taco Menus
Glow-in-the-Dark Taco Menus
Doodle Bar's LOSTACOS Popup Celebrates Mexico's Day of the Dead
<
25
Haunted Clothing Shops
Haunted Clothing Shops
Budweiser's 'King of Fears' Store Doubles as a Haunted House
<
24
British-Chinese Fusion Pop-Ups
British-Chinese Fusion Pop-Ups
Barbarian Bar Serves Traditional Chinese Fare Using British Produce
<
23
Vegan Mexican Pop-Ups
Vegan Mexican Pop-Ups
Cena Vegan is a Vegan Pop-Up in Los Angeles Serving the Latin Community
<
22
Donut-Topped Coffees
Donut-Topped Coffees
Matcha Man Ice Cream is Now Serving Hybrid Food and Drink Treats
<
21
Search Engine Donut Shops
Search Engine Donut Shops
Google is Opening Pop-Up Donut Stores in Major Cities
<
20
Pop-Up Philanthropic Bars
Pop-Up Philanthropic Bars
Toronto's 'PhilanthroPub' Donates 100% of Proceeds to Local Charities
<
19
Temporary Millennial-Targeted Eateries
Temporary Millennial-Targeted Eateries
Gordon Ramsey is Launching the Cobalt Social in Toronto
<
18
Credit Card-Branded Pop-Ups
Credit Card-Branded Pop-Ups
Marie Claire and Mastercard Partnered for a Tech-Infused Shop
<
17
Scientific Pop-Up Books
Scientific Pop-Up Books
'This Book is a Planetarium' Offers Fully Functioning Paper Gadgets
<
16
Preschool Coding Game Pop-Ups
Preschool Coding Game Pop-Ups
Primo Toys' Pop-Up is Teaching Preschoolers About Coding
<
15
Mystery Series Pop-Up Restaurants
Mystery Series Pop-Up Restaurants
The Riverdale Popup Restaurant is Happening in Toronto
<
14
Kitchen Tool-Vending Machines
Kitchen Tool-Vending Machines
This Subway Station Machine Dispenses IKEA Kitchen Tools
<
13
Experiential Tech-Branded Pop-up Stores
Experiential Tech-Branded Pop-up Stores
The Google Pop-Up Store is Happening in New York City
<
12
Cartoon-Inspired Pop-Up Taverns
Cartoon-Inspired Pop-Up Taverns
A Chicago Bar Has Been Transformed into a Pop-Up Moe's Tavern
<
11
Package-Free Lifestyle Shops
Package-Free Lifestyle Shops
The Package Free Shop Features Eco-Friendly Products
<
10
Alcohol eCommerce Bars
Alcohol eCommerce Bars
The Amazon Bar Promotes Alcoholic Drinks Available Through Amazon
<
9
Plastic Chair Pop-Up Shops
Plastic Chair Pop-Up Shops
The Diversity of the Eames Plastic Chair is Celebrated at This Pop-Up
<
8
Rapper Bodega Pop-Ups
Rapper Bodega Pop-Ups
A$AP Rocky's AWGE x Selfridges Bodega is Inspired by the Star's Home Town
<
7
Desert Accessory Popups
Desert Accessory Popups
Cactus de Cartier's Showcase Took Place at Kuwait's Al Shaheed Park
<
6
Gamer Pop-Up Hotels
Gamer Pop-Up Hotels
Xbox's 'Stay N' Play' Provides Gamer-Specific Hotel Suites
<
5
Turnkey Experiential Retail Spaces
Turnkey Experiential Retail Spaces
thisopenspace Launched the 'Sleepover' Concept Store in Toronto
<
4
Luxe Leather Pop-Up Shops
Luxe Leather Pop-Up Shops
Mansur Gavriel's Millennial Pink Pop-Up is Filled with Leather Goods
<
3
Mobile Celebrity-Branded Pop-Ups
Mobile Celebrity-Branded Pop-Ups
Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC
<
2
Comprehensive Camping Trailers
Comprehensive Camping Trailers
The Taxa Mantis Has a Kitchen, Bathroom and Sleeping Quarters
<
1
Customizable Designer Sneakers
Customizable Designer Sneakers
Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service
<