November 2017 activation (or pop-up) trends reveal the fusion of the entertainment industry with immersive, pop-up branding initiatives.
The collaboration between Veero and WeAreCinema resulted in the creation of a pop-up called "Haunted Cinema,' which came on the tails of Halloween. The pop-up cinema involves a VR headset and headphones, and immerses those who visit it in the various horror-related virtual demos the collaboration features.
Another example of entertainment industry fusions with immersive marketing is the Riverdale-themed pop-up restaurant. This restaurant space was inspired by the popular show Riverdale (which in turn was inspired by Archie comics), and is set up to look like Pop's Chock'lit Shoppe – complete with milkshakes inspired by characters from the show.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
