Before it launches the first-ever permanent VR cinema in London, Veero teamed up with WeAreCinema to create a pop-up 'Haunted Cinema' for Halloween. The pop-up at Covent Garden gives people the chance to sit on a swivel stool and don a VR headset plus a pair of headphones to immerse themselves in horror experiences, which Veero calls "one of the strongest sub-genres within VR film."
Veero is set to transform the world of cinema by making the experience of viewing virtual reality films one that's social and accessible to all.
Some of the haunting VR films presented by Veero include The Killer, where one is captured and tortured by a madman, Catatonic, which is set in an insane asylum and 11:57, which is described as a "360-degree nightmare."
Key Themes Behind This Trend
- VR Horror Cinema
- There is a growing trend towards VR horror cinema pop-ups, providing a new level of immersive experience for viewers.
- Social VR Cinema
- The rise of virtual reality cinemas such as Veero will create a new sector that is more social and interactive than traditional cinema experiences.
- Immersive Entertainment
- The popularity of VR horror cinema pop-ups highlights a growing trend towards immersive entertainment experiences, encouraging more innovation in this space.
Where This Applies
- Entertainment
- The VR horror cinema trend represents an opportunity for the entertainment industry to offer new, innovative experiences to audiences.
- Cinema
- Veero's plan to launch the world's first permanent VR cinema in London represents a major disruptive innovation opportunity for the cinema industry.
- Technology
- The growth of the VR industry presents disruptive innovation opportunities for developers seeking to create even more immersive VR experiences, such as horror cinema pop-ups.
