Primo Toys have opened a New York pop-up that's encouraging kids and adults to hone their coding abilities.
The brand, which specializes in engaging code-based gadgets, caters its products toward children as young as three years old. The majority of the toys feature building blocks, or easy-to-use panels, which teach one the fundamentals of coding, without using a screen. An example of such is Cubetto, a toy that the brand is promoting that uses fabric mats and wooden blocks. The game purposefully doesn't contain an instruction manual, encouraging children to play around until they understand the basic workings.
Primo Toys' pop-up has been successful among its preschool-aged market, as Giorgia Migliaresi, the brand's education outreach manager notes that children are far less timid at approaching trial-and-error-based concepts than their adult counterparts.
Key Themes Behind This Trend
- Preschool Coding Education
- Brands will continue to explore coding education for preschoolers outside of traditional classroom environments through engagement-based technology.
- Non-digital Coding Toys
- Companies will innovate on traditional toys to incorporate tactile, non-digital features to teach basic coding concepts to young children.
- Trial and Error Learning
- More brands will encourage trial-and-error-based learning for early childhood development in order to maximize children's natural curiosity and fearless approach to learning.
Where This Applies
- Toy Manufacturing
- Toy companies have an opportunity to innovate by incorporating coding education principles in their products for younger children.
- Education Technology
- The EdTech industry can capitalize on the trend of early coding education by creating engaging products and resources for preschool-age children.
- Childcare Services
- Childcare providers can incorporate coding education into their curriculum as an innovative and appealing way to engage young children.
