Primo Toys have opened a New York pop-up that's encouraging kids and adults to hone their coding abilities.
The brand, which specializes in engaging code-based gadgets, caters its products toward children as young as three years old. The majority of the toys feature building blocks, or easy-to-use panels, which teach one the fundamentals of coding, without using a screen. An example of such is Cubetto, a toy that the brand is promoting that uses fabric mats and wooden blocks. The game purposefully doesn't contain an instruction manual, encouraging children to play around until they understand the basic workings.
Primo Toys' pop-up has been successful among its preschool-aged market, as Giorgia Migliaresi, the brand's education outreach manager notes that children are far less timid at approaching trial-and-error-based concepts than their adult counterparts.