Marie Claire and Mastercard partnered to launch 'The Next Big Thing' -- a concept pop-up shop which focuses on the latest in fashion, technology and wellness.
In addition to the fashion-forward storefront, the shop has implemented Mastercard technology to offer consumers a unique shopping experience. The store is split into three sections which reflect the most popular topics in Marie Claire's magazine: Work, a guide to style and success, Play, a guide to going out and dressing for the occasion and Peak, a guide dedicated to consumer wellness.
Smart mirrors are scattered throughout the store, which offer shoppers accessory recommendations based on one's outfit, in addition to personalized skincare tips. This concept shop also features a compatible mobile app, which enables consumers to make streamlined cashless transitions.