Rihanna's Fenty University Mobile Pop-Up Made Two Stops in NYC

 - Oct 10, 2017
References: au.puma & hypebae
Rihanna is taking her Fenty X Puma line on the road, with the unveiling of a Fenty University mobile pop-up, which is making multiple stops across New York City.

Painted vibrant hues of green and blue, this school bus is offering consumers a shopping experience that's both unique and immersive. In partnership with the retail brand six:02, this checkered bus features an interior that's filled with items from the pop star's upcoming collection, including a satin-hooded track suit, body suits and the songstress' popular ankle creepers, which are available in two colorways.

The bus serves as an embodiment of Rihanna's branding, which roots its philosophy in inclusivity, accessibility and excitement. The emergence of the Fenty University mobile pop-up coincided with the line's official release date.