To help adults get in on all of the fun Halloween festivities, Budweiser created the 'King of Fears' pop-up shop in London.
The brick-and-mortar store offers a wide variety of items that can typically only be found online and those who make a purchase are given a free Budweiser. In the spirit of Halloween, there are plenty of tricks and treats that can be found at King of Fears, including haunted clothing rails and trick mirrors. Additionally, there's also a DJ on-site to promote a night that will culminate in the brand's Nightmare Circus Halloween Party.
The branded Halloween experience offers a way for adults to get the complete Halloween experience through shopping, haunted house fun and a late-night party.