Doodle Bar will be hosting a LOSTACOS popup at the end of the month, which will feature a glow-in-the-dark taco menu in honor of Mexico's Day of the Dead celebration. The spooky holiday is synonymous with bright colors and imaginative costumes, making this technicolored bar a fun place for patrons to visit.
Based in Southwark, England, Doodle Bar will be hosting its celebration from October 22 to the 29, serving up a craft cocktail menu alongside its glow-in-the-dark food fare. Some of the planned libations for this Day of the Dead popup in include palomas, and pensador mezcal blends.
Additionally, patrons will take part in an exclusive film screening while enjoying their food and beverage pairings. In addition to celebrating a cultural holiday that is iconic across the globe, this pop-up bar appeals to Millennial sensibilities thanks to a number of sensory elements.
Why This Trend Is Growing
- Glow-in-the-dark Food Menus
- Restaurants and bars are innovating by adding a surreal glow-in-the-dark feature to their menus for theme-based offerings, providing an unparalleled experience.
- Sensory-driven Experiences
- Businesses are catering to millennial sensibilities and enhancing customer experience with sensory events that incorporate food and drinks, music, and films.
- Cultural Celebrations
- Culturally-inspired events are becoming more popular and creating opportunities for businesses to bring communities together in celebration and share a rich heritage and experiences with customers.
Industries Being Reshaped
- Food and Beverage
- Restaurants and bars could add more glow-in-the-dark and sensory-driven products to their menus, leading to a wide array of conventional + unconventional collaborations and product tie-ins.
- Entertainment
- Entertainment industries could collaborate to incorporate more cultural events into their events that leverage the increasing popularity of cultural celebrations to reach young audiences and diversify their customer base.
- Tourism and Travel
- Travelers today seek authentic experiences and immersion of local cultures, thus creating opportunities for local businesses to showcase their heritage and offer food and culture-oriented trips.
