The Kiehl's Holiday Collection has been unveiled, and it features the most famous Disney character, Mickey Mouse, as its primary design focus.
The luxury skincare brand offers a Limited Edition Charitable Holiday collection each year, with 2017 being the ninth consecutive year that the brand has released this collection. Kiehl's has traditionally partnered with various famous artists, but this year the brand chose to partner with Disney instead. The collection includes three hydrating hand creams – a coriander, a lavender and a grapefruit – each of which comes in a box with various graphics of Mickey Mouse front-and-center.
The profits for Kiehl's Holiday Collection – up to $100,000 – will be donated to Feeding America, a nonprofit that provides food for people in shelters, soup kitchens, and more.
What's Driving This Trend
- Disney-themed Charity Collaborations
- Luxury brands can collaborate with Disney to create limited edition charitable collections.
- Limited Edition Holiday Collections
- Brands can release annual limited edition collections that support a charitable cause.
- Hydrating Hand Creams
- Skincare brands can release a line of hydrating hand creams with multiple scents that attract different audiences.
Who This Affects Most
- Luxury Skincare
- Collaborating with famous artists or characters can add exclusivity to a brand's image and highlight social responsibility.
- Nonprofits
- Partnerships with luxury brands can bring awareness and raise funds for charities that support underprivileged communities.
- Holiday Decor and Gifts
- Brands can create limited edition holiday collections with popular characters to make their products a unique and festive gift option for consumers.
