The makeup brand NYX, known for its diverse and highly pigmented palettes, recently released its City Set collection, which as its name suggests is inspired by cities from around the world.
The collection includes 10 different palettes, each of which are modeled to reflect the cities they are named after. Each palette contains four eye shadow shades, one Soft Matte Lip Cream, one highlighting shade and one blush. The palettes range in color schemes, from those that offer more subtle makeup looks, to those that offer more intense ones.
Cities represented in the collection include Bangkok, Berlin, Dublin, London, Los Angeles, New York, Rome, Santiago, Stockholm, and Toronto, ensuring there is something for everyone in these diverse palettes.
What's Driving This Trend
- City-themed Makeup Palettes
- Opportunity for beauty brands to create themed makeup palettes inspired by different cities around the world.
- Diverse and Highly Pigmented Palettes
- Opportunity for makeup brands to create diverse palettes with vibrant and richly pigmented shades.
- Range of Color Schemes
- Opportunity for makeup brands to offer palettes with different color schemes, catering to both subtle and intense makeup looks.
Who This Affects Most
- Beauty
- Beauty brands can tap into the trend of city-themed makeup palettes to offer unique and creative products.
- Cosmetics
- Cosmetics brands can capitalize on the demand for diverse and highly pigmented palettes by creating innovative makeup options.
- Fashion
- Fashion brands can collaborate with makeup brands to create city-themed makeup sets that complement their clothing lines.
