Early this year, Ford announced that it would be launching its first-ever interactive brand studio experience, FordHub, and it recently held its first event at the space in New York City.
The space sets itself apart as not a dealership or a store, but an educational space where consumers may connect with the brand and learn about the ways it is shaping mobility and transportation of the future. In the space, there's a mobility map that offers real-time information on getting around the city, as well as VR stations where visitors may don a headset to build a Mustang atop the Empire State Building.
At the first-ever event it recently hosted in the FordHub, Ford recorded a live podcast with Mouth Media on the theme of "Travel is Your Business."
What's Driving This Trend
- Interactive Brand Studios
- Creating interactive brand studios can help companies provide educational experiences to consumers while building brand loyalty.
- Virtual Reality Stations
- Incorporating virtual reality stations into brand studios provides customers with innovative and memorable experiences.
- Real-time Information Displays
- Real-time information displays, like the mobility map in the FordHub, can help companies offer relevant and helpful information to customers.
Who This Affects Most
- Automotive
- Automotive companies can benefit from creating interactive brand studios to showcase their products and educate customers about advancements in mobility technology.
- Retail
- Retail companies can enhance their customer experience by incorporating interactive components, like virtual reality, into their brand studios.
- Hospitality
- Hospitality companies can improve guest experiences by using real-time information displays to provide helpful information, such as local transportation options.
