Instant food varieties have traditionally held a low-level position in the market as a functional alternative when fresh options aren't available, but the instant cup noodles seen here have been branded to help elevate the prepackaged food.
Designed by Janet Lee, the noodles are inspired by Japanese simplicity and the creativity of Momofuku Ando who is cited as the inventor of instant noodle cups. The packaging plays with design aesthetics to create a product that is more appealing to young consumers who are looking for quick, delicious meal options that require little preparation.
The instant cup noodles packaging features bold pops of color along with a pop art text scratchings that convey the carefree way that the food can help to solve hunger problems.
High-End Graffiti Noodle Branding
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