When many associate the fall season with neutrals and jewel tones, the November 2017 packaging trends demonstrate that the pastel hues that have dominated the earlier half of the year are not going anywhere.
Riding the continued popularity of 'Millennial Pink,' a number of brands have turned to pastel hues to evoke an Instagram-friendly aesthetic. One brand that has embraced this concept, is Starbucks Korea, which recently teamed up with Pantone to release a line of pastel planners in soothing shades such as pale pink and light blue. Similarly, GIN ME 5.0 also opted for trendy blue and pink hues when tinting the bottles for its premium gin.
With pastels continuing to dominate into the colder months, the November 2017 packaging trends demonstrate that picture perfect packaging is more important to brands than ever before.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
