EBOOST, a company that makes a range of performance products, recently rebranded its assortment to introduce an eye-catching bold and colorful new look. For the redesign of its product packaging, EBOOST set out to create an identity that clearly communicates to customers and makes it easy to understand how each product should be best used. On top of this, the combination of bright colors and crisp typography created for EBOOST by Gander is meant to deliver the message that "EBOOST is the cleanest fuel around.”
Some of the products that EBOOST sells include immunity boosters, protein powders and energy drinks that are now packaged with large blocks of text that read: "Your instant fix," "Your veggie fix" and "Your building block." These refreshed package designs are also highly photogenic, which is a standout feature that most comparable brands cannot claim.
Key Themes Behind This Trend
- Bold Packaging Design
- Disruptive innovation opportunity: Create eye-catching packaging designs that clearly communicate product usage.
- Clear Communication
- Disruptive innovation opportunity: Develop product packaging that easily conveys how each product should be best used.
- Photogenic Packaging
- Disruptive innovation opportunity: Design packaging that is highly photogenic and visually appealing for social media.
Where This Applies
- Supplement Industry
- Disruptive innovation opportunity: Introduce bold and colorful packaging designs in the supplement industry.
- Food and Beverage Industry
- Disruptive innovation opportunity: Improve packaging to clearly communicate the benefits and uses of food and beverage products.
- Marketing and Design Industry
- Disruptive innovation opportunity: Develop innovative packaging designs that are visually appealing and can generate buzz.
