The act of opening an eCommerce box of goods ordered online excludes official, human brand representatives from the sales experience, but it is still vital for the customer experience to be a positive one. Mammut Sports Group worked with Keim Identity GmbH on the creation of an "emotional unboxing experience" for its eCommerce packaging. As it describes: "The event of unboxing should be as emotional as the shopping process itself."
The boxes the creative agency designed for the Swiss producer of mountaineering and trekking equipment boast the brand's logo on the front and when opened, the boxes reveal all-white interiors that are decorated with a panoramic depiction of the Alps and a small block of text that reads: "Absolute Alpine."
Key Themes Behind This Trend
- Ecommerce Packaging Customization
- Customizing ecommerce packaging to create an emotional connection with customers.
- Eco-friendly Ecommerce Packaging
- Designing ecommerce packaging that is both sustainable and visually appealing.
- Augmented Reality Packaging
- Incorporating augmented reality in ecommerce packaging to provide a unique unboxing experience.
Where This Applies
- Retail Industry
- Brands can take advantage of customized ecommerce packaging to create a unique brand identity and stand out in a crowded retail industry.
- Packaging Industry
- Innovative ecommerce packaging design can lead to disruptive innovation opportunities in the packaging industry.
- Outdoor Sports Industry
- Brands in the outdoor sports industry can create a deeper connection with customers by incorporating emotive and visually appealing packaging designs into their ecommerce strategy.
