Pantone and Starbucks Korea are Releasing Pretty Pastel Planners

 - Oct 24, 2017
References: instagram & designtaxi
Starbucks Korea and Pantone are collaborating to offer these pretty pastel planners. The minimalist 2018 planners come in feminine hues like pale pink and light blue as well as navy blue, soft yellow and a coral shade, according to a teaser photo on the official Starbucks Korea Instagram account. More recent posts showcase an up-close look at two of their styles -- Blooming Petal and Mystic Cloud pastel planners.

The "color your life in Starbucks" stationery represents a somewhat unexpected partnership between the coffee company and the international authority on color. However, Starbucks also surprised customers with a more pared-back approach to their festive fall cup designs that display minimal autumnal illustrations and a departure in color from their traditional red branding.