Naturya is a superfood-focused brand that decided to create a new visual identity with the help of the creative agency FutureBrand.
The brand offers a series of condiments in the form of sweet jams, along with snack bars – all of which are infused with various superfoods. The new packaging for Naturya's products include vivid colors, subtle images of the fruit and foods the products contain, and modern font. The products the brand offers include jams in Maca Apricot, Acai Blueberry, Baobab Raspberry, and Goji Raspberry flavors, and snack bars that include an organic Cacao Superbar, an organic Berry Superbar, and an organic Seed Superbar.
Products in the Naturya collection are high quality, ethically sourced and have reasonable price points.