Elavi, a creator of collagen-boosted superfood snacks, is expanding its product portfolio with functional Superfood Nut Butter. The functional spreads made with cashew butter, hempseed oil and nutrient-dense powders can be found in single-serve packets, which dispense brightly hued products in pink and blue. These fun colors correspond with flavors like pomegranate beet and blue spirulina vanilla, which is said to taste like better-for-you frosting.
Michelle Razavi, co-founder and chief executive officer of Elavi, says "Shelf-stable, functional snacks allow our customers to prioritize their health anywhere." These modern wellness snacks cater to growing customer demand for convenience, plant-powered superfoods, and functionality. This new 100% plant-based line is beneficial for improving focus, satiating hunger, boosting energy and supporting skin health.
Key Themes Behind This Trend
- Plant-based Superfoods
- The trend of plant-based and nutrient-dense superfoods in functional snacking presents an opportunity for brands to innovate in this space.
- Convenient Nutrient-dense Snacks
- As consumers prioritize health on the go, there is an opportunity to develop shelf-stable, single-serve packets of nutrient-dense snacks for an active lifestyle.
- Functional Nut Butters
- The rise of functional ingredients in pantry staples such as nut butters presents an opportunity for brands to add collagen, adaptogens, and other functional ingredients to traditional spreads.
Where This Applies
- Functional Foods
- Elavi's Superfood Nut Butters sit at the intersection of the superfood and functional food industries, catering to customers seeking dual benefits of nutrition and function.
- Health and Wellness Snacks
- With a focus on nutrition and convenience, Elavi's Superfood Nut Butters cater to the growing demand for healthy snacking options in the wellness industry.
- Pantry Staples
- By adding functional ingredients to traditional pantry staples such as nut butters, Elavi is disrupting the traditional products and expanding into a new category of pantry staples in the food industry.
