Mirjam de Bruijn's 'Twenty' Imagines the Removal of Water Content

 - Oct 18, 2017
References: mirjamdebruijn & thedieline
'Twenty' is a conceptual household cleaner product collection from designer Mirjam de Bruijn that addresses the fact that most products for the home are made up of 80% water. Twenty imagines the removal of this water content, leaving only an ultra-concentrated formula to which consumers may add their own water upon delivery. As a result, the products can be sent out in shipments that are lighter to transport and use less fuel.

The concept introduces a dish detergent, a shampoo—both of which come in pellets—and a powdered all-purpose cleaner. With refillable containers, Twenty would make it possible for consumers to add the necessary amount of water to create a properly diluted household or personal care product.