Cosmetic brand Colourpop has introduced a My Little Pony-inspired, rainbow makeup collection, in anticipation of the release of the child-favorite movie, which will be appearing in theaters this fall.
The whimsical 14-piece line includes brushes, eyeshadows, highlighters and lipsticks, all which maintain the line's brightly shimmering aesthetic. The lip colors range from light pinks to deep purples, complementing a wide range of skin tones, while eliciting a sense of wonder with names such as "Flutter Valley" or "Lemon Drop." The cosmetic's branding is complemented by its shimmering purple packaging, which is sure to stimulate nostalgia among any fans of the show.
To promote this exclusive line, Colourpop has included a limited-time rainbow at the bottom of its website, which redirects consumers to the My Little Pony Collection page.