This Concept for 'Lotte' Takes Cues from a German Design Movement

 - Oct 11, 2017
References: thedieline
Anastasia Bakusheva developed a conceptual packaging design for 'Lotte,' a brand that offers natural, 100% organic juices.

Although there are many bottled juice beverages that are packaged in a similar fashion, Lotte sets itself apart by embracing some of the qualities of the Bauhaus design movement. Products in the range from Lotte include cranberry, orange, lemon and grape, each of which is distinguished by a color-coded bottle and meaningful geometric icons. As Bakusheva describes: "the main colours are red, yellow, violet and orange which is similar to Bauhaus colours and make the design of the package more clean and bright."

As a whole, the simple, minimalist bottles stand out against other juice bottles that favor softer, botanical designs.