JAFRA Cosmetics recently unveiled its 'Girl Squad' collection for young women, which was designed to appeal to "a generation of confident, socially driven, adventure-seekers."
The entire cosmetics collection was inspired by the music festival experience and embraces bold colors and patterns across its packaging, along with boldly typographic "Girl Squad" branding. Some of the products in the collection include the fresh, sweet and fun signature Girl Squad Fragrance, as well as the All Eyes On Us Eyeshadow Palette and the All Night Long Felt Tip Eye Liner; shades in the collection embrace names like 'Besties,' 'Love' and 'Magic.'
As a collection that champions sisterhood and shared experiences, JAFRA Cosmetics also describes that the individual pieces of Girl Squad form an "unbreakable bond formed when they get together," meaning that the cosmetics can easily be mixed and matched to create a range of looks.
Millennial-Targeted Makeup Lines
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