The look of this new coconut yoghurt packaging is as objectively cute as can be, and it reflects the way in which consumers see this brand of dairy-free health food. Those with lactose intolerance feel a rare comfort in consuming such probiotic-rich snack –– a comfort and appeal that's expressed through the lighthearted and childlike drawings on the cartons.
Otherway of London worked with the Coconut Collaborative on a new identity for the product that placed the source front and center. The coconut tree with exaggerated palm leaves contrasts against colorful backgrounds and gets details from doodled elements of the design. Two people, resembling Adam and Eve, are shown picking coconuts from beneath the branches.
It's interesting that youthful and nostalgic strategies are used for the look of the coconut yoghurt packaging. It has the capacity to bring older consumers back to the age before dietary restrictions were a daily hinderance and identifier.