November 2017 branding reveals a variety of different products and spaces with distinct brand identities, but some of the more interesting ones stem from their immersive, interactive nature.
One example is the upcoming Convenience Bar in Toronto, which is a restaurant and bar that is designed to look like a "store-themed restaurant." The space offers products to-go, and also has a sit down area where guests can enjoy food and drinks. The store is set on its nostalgic theme, featuring throwback products on its displays, as well as on its social feeds.
Another example of interactive branded initiatives is the Xbox pop-up hotel, where players are invited to select one of four suites to spend their time in to play games – with players being allowed to stay for up to two hours at a time.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
