The psychologist Arthur Aron's work inspired a card-based question game called De 36 Frågorna, which translates to "The 36 Questions," and seeks to create more intimate relationships between those playing the game.
The game is based on Aron's research, and the 36 questions it contains were designed to "foster closeness through mutual vulnerability." It requires two participants, who must take turns asking one another the questions they pick from the game, and the game ends with the two looking into each other's eyes for four minutes straight.
The packaging and branding of the cards clearly expresses the game's purpose of enhancing connections between partners, as it features pink and red coloring and graphics that include hearts and element symbols to represent "chemistry."
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