The world's first permanent 'Sailor Moon Store' has opened in Tokyo's popular Harajuku shopping district.
The store will sell exclusive items, in addition to books, key chains, phone cases and various other accessories. The store has opened following the success of various Sailor Moon-themed pop-ups, which created a demand for a permanent location where consumers could browse and purchase the magical pink-clad goods. The store's interior is complete with a light pink finish, eliciting a sense of wonder and nostalgia from anyone who visits.
This year marks the popular anime series' 25th anniversary, with its storefront that demonstrates the flexible and creative branding of the Sailor Moon empire, which has maintained its fan base over the years.