Casper is Providing Comfort 30,000 Feet in the Air

 - Oct 2, 2017
References: news.aa & psfk
Casper, the Millennial favorite mattress brand has partnered with American Airlines to bring consumers comfort at 30,000 feet in the air with a new line of in-flight sleeping products.

The new promotional partnership will offer new air travel-based sleeping products, like pillows, sleeping masks, pyjamas, slippers, blankets and a duvet cover on selected flights. This line of specifically curated in-flight products marks the brand's transition into a new, higher-end client base, as the line will be offered exclusively to "first or Business Class and Premium economy on long-haul international flights, transcontinental flights."

American Airlines is hoping the game-changing mattress brand can bring a new, younger client-base, while pleasing an existing one with the same comfort and quality that resonated with its online buyers.