At London Fashion Week this year, Bud Light made its presence known by debuting the Bud Light x KIBL collection of leisurewear. Although the looks did not walk down the runway at the global fashion event, the brand was on site to snap images for an upcoming campaign featuring the garments and accessories. The range includes items like branded fanny packs, blankets, tube socks and scarves, as well as a few unexpected pieces like kimono-style dresses.
According to Bud Light, it has plans to release more high-end apparel as part of the limited-edition Bud Light X KIBL collection. Andre Finamore, Bud Light's marketing manager expresses that: "Each item has been crafted to help people ‘Keep It Light’ in the face of the aspirational, modern-day pressures we all face."
Over the past few years, many food and beverage brands have been getting into the lifestyle category with streetwear clothing collections.