The GODIVA Masterpieces Collection consists of a variety of chocolates that are all positioned as a rich, decadent option when it comes to dessert. The chocolates have been released to over 14,000 retailers and are all inspired by the signature shapes of GODIVA chocolates that you'd purchase from the brands brick and mortar locations.
The chocolates come individually wrapped and are able to be enjoyed anywhere, which speaks to the modern consumer lifestyle that offers little time to stop for a treat. The GODIVA Masterpieces Collection was explained by the CEO of pladis North America, Brian Blanchard, when he said, "Following the 90th anniversary of the brand, we're excited to give consumers more accessibility to indulge in GODIVA's most decadent, signature pieces as an everyday treat. With the debut of the Masterpieces collection, we are bringing premium GODIVA chocolate to the masses with distribution beyond our boutiques and exclusive department stores."
What's Driving This Trend
- Accessible Luxury Confectioneries
- Brands can offer premium chocolate options that consumers can enjoy without compromise during their busy lifestyles.
- Individually Wrapped Treats
- Companies can offer convenient snack options that fit the modern consumer's fast-paced lifestyle.
- Signature-inspired Products
- Brands can leverage their iconic products and shapes as a source of inspiration in creating new products and expanding their portfolio.
Who This Affects Most
- Confectionery
- Innovative brands can create top-quality chocolate products that cater to modern and diverse consumer lifestyles with a focus on accessibility.
- Retail
- Retailers can tap into the demand for premium, individually wrapped treats by offering them at point-of-sale displays or grab-and-go sections.
- Marketing
- Marketing and advertising firms can capitalize on brands' signature products as notable sources of inspiration for product innovation and promotion.
