Target 'Drive Up' is a program which is trialing in Minneapolis that adds an unexpected element of consumer convenience.
Adapting various fast food models, this new system enables consumers to pick up pre-ordered products using a drive-through service. The program serves as an experimental extension of the store's app, through which consumers can shop online and select Drive Up as a method of picking up one's goods. When the consumer is ready to grab the item, one can simply hit the "I'm on My Way" button, which prompts employees to gather the selected items.
This convenience-based model eliminates tedious shopping trips, saving the consumer both time and energy, while minimizing employee labor. Although only available in one location, Target plans on modifying and expanding the service for the future.
Key Themes Behind This Trend
- Drive-through Retail
- Opportunity for retail stores to implement drive-through services to enhance customer convenience and reduce employee labor.
- Mobile App Integration
- Opportunity for stores to add additional features to their mobile apps, such as drive-through service options, to enhance convenience and attract customers.
- Fast Food Retail Model
- Opportunity for retail stores to adopt a fast food retail model to streamline operations and enhance customer convenience.
Where This Applies
- Retail
- Opportunity for retail stores to enhance customer experience and reduce employee labor through drive-through services.
- Mobile App Development
- Opportunity for mobile app developers to create features that enhance convenience and disrupt traditional shopping experiences, such as drive-through service options.
- Fast Food
- Opportunity for fast food chains to provide more diverse and expanded services, such as drive-through retail, to attract new customers and expand their customer base.
