Target 'Drive Up' is a program which is trialing in Minneapolis that adds an unexpected element of consumer convenience.
Adapting various fast food models, this new system enables consumers to pick up pre-ordered products using a drive-through service. The program serves as an experimental extension of the store's app, through which consumers can shop online and select Drive Up as a method of picking up one's goods. When the consumer is ready to grab the item, one can simply hit the "I'm on My Way" button, which prompts employees to gather the selected items.
This convenience-based model eliminates tedious shopping trips, saving the consumer both time and energy, while minimizing employee labor. Although only available in one location, Target plans on modifying and expanding the service for the future.