Target 'Drive Up' is a program which is trialing in Minneapolis that adds an unexpected element of consumer convenience.
Adapting various fast food models, this new system enables consumers to pick up pre-ordered products using a drive-through service. The program serves as an experimental extension of the store's app, through which consumers can shop online and select Drive Up as a method of picking up one's goods. When the consumer is ready to grab the item, one can simply hit the "I'm on My Way" button, which prompts employees to gather the selected items.
This convenience-based model eliminates tedious shopping trips, saving the consumer both time and energy, while minimizing employee labor. Although only available in one location, Target plans on modifying and expanding the service for the future.
Drive-Through Retail Services
More Stats +/-
Minimalist In-Store Promotions
Furnished City Campaigns
Rapper Bodega Pop-Ups
QSR Fashion Collaborations
Sustainable Online Thrift Stores
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.