Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

These New McDonald's Ads by TBWA Paris Feature Minimal Branding

 - Oct 27, 2017
References: adweek & psfk
McDonald's is taking a more minimal approach with its latest ads, created by TBWA Paris. Deviating from the standard clutter and excitement that's typical of fast food ads, the brand's most recent content features only the food's packaging and a few crumbs.

The latest ads feature the packaging of the chain's top sellers including a Big Mac, Chicken McNuggets and french fries, all which create the illusion that the meal has been devoured by a hungry diner, prior to the photos being taken. This minimalist approach demonstrates the brand's instantly recognizable meal offerings, which can be identified even when void of branding.

The vivid ads serve as an extension of the brand's minimal advertising, which started in 2013 when TBWA Paris created ads that were close-ups of McDonald's offerings.