Those looking to get around by pedicab may have been driven by someone dressed up as Stranger Things character Dustin -- that's because Netflix employed a fleet of 20 similarly dressed pedicab drivers to cruise around the streets of New York in a humorous attempt to promote season 2 of the sci-fi series.
The various characters biked around, picking up people that were on their way to comic-con, while blasting nostalgic 80s music. According to Jason Gaboriau, the COO of the agency behind this creative stunt, "The kids and their bikes are huge part of Season 1, so using pedicabs was a natural fit." To add onto the idea, the agency intended to create a way to get people talking, through an experience that was both entertaining and interactive.
Why This Trend Is Growing
- Promotional Experiential Marketing
- Opportunities for businesses to create unique and engaging experiences to promote their products or services.
- Nostalgia Marketing
- The use of nostalgic elements, such as 80s music, to evoke emotions and connect with consumers.
- Character-based Advertising
- Utilizing well-known fictional characters to generate buzz and attract attention.
Industries Being Reshaped
- Marketing
- Innovative advertising and promotional strategies can help businesses stand out in a competitive market.
- Entertainment
- Using popular television shows or movies to create memorable experiences for fans and build brand loyalty.
- Transportation
- Exploring alternative transportation methods for promotional purposes, such as pedicabs.
