'Upstairs Amy' is a branded content series presented by Walmart Canada that will be available on YouTube this Fall. The scripted series follows three modern women, and details the journey of Millennial parenting. The main character in the series is an accountant-turned-YouTuber, who documents her journey in a manner that allegedly incorporates real social media influencers.
Walmart Canada is attempting to address Canadian family dynamics in a manner that's engaging and entertaining. This curated content series will feature vlogs, blogs and more and serves as a unique way for Walmart to digitally connect with its audience. Through the series, a variety of sponsors will be highlighted, including Hamilton Beach, the official partner for the series.
Millennial-Targeted CPG Brands
Self-Serve Shopping Apps
Organic Big Box Eateries
Pumpkin Pie-Flavored Candy
Fridge-Stocking Delivery Services
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