'Upstairs Amy' is a branded content series presented by Walmart Canada that will be available on YouTube this Fall. The scripted series follows three modern women, and details the journey of Millennial parenting. The main character in the series is an accountant-turned-YouTuber, who documents her journey in a manner that allegedly incorporates real social media influencers.
Walmart Canada is attempting to address Canadian family dynamics in a manner that's engaging and entertaining. This curated content series will feature vlogs, blogs and more and serves as a unique way for Walmart to digitally connect with its audience. Through the series, a variety of sponsors will be highlighted, including Hamilton Beach, the official partner for the series.
Key Themes Behind This Trend
- Branded Content Series
- Opportunity for companies to create engaging and entertaining video content that connects with their audience.
- Incorporating Influencers
- Using real social media influencers in scripted series to add authenticity and credibility to the content.
- Digital Connection with Audience
- Utilizing digital platforms like YouTube to connect and engage with the target audience.
Where This Applies
- Retail
- Retailers can create branded content series to showcase their products and connect with customers.
- Entertainment
- Media and entertainment companies can leverage influencers and branded content series to create engaging and viral content.
- Home Appliances
- Appliance manufacturers like Hamilton Beach can partner with content series to promote their products and reach a wider audience.
