The newest addition to Elemis' Pro-Collagen Marine range is a 'Pro-Collagen Marine Oil' that is touted as an "anti-wrinkle face oil" that provides "an ageless glow fit for a mermaid."
The hydrating, nourishing and moisturizing face oil for all skin types features three types of seaweed, including kelp and golden seaweed. To use, a few drops of the product are to be massaged into one's face and neck prior to the application of a moisturizer. In the Shape Magazine Beauty Awards 2017, Elemis' Pro-Collagen Marine Oil was recognized as the Best Facial Oil.
Many beauty and skincare companies are referencing mythical, magical creatures like mermaids, fairies and unicorns in their branding as a means of communicating the wonders of certain natural ingredients.