The newest addition to Elemis' Pro-Collagen Marine range is a 'Pro-Collagen Marine Oil' that is touted as an "anti-wrinkle face oil" that provides "an ageless glow fit for a mermaid."
The hydrating, nourishing and moisturizing face oil for all skin types features three types of seaweed, including kelp and golden seaweed. To use, a few drops of the product are to be massaged into one's face and neck prior to the application of a moisturizer. In the Shape Magazine Beauty Awards 2017, Elemis' Pro-Collagen Marine Oil was recognized as the Best Facial Oil.
Many beauty and skincare companies are referencing mythical, magical creatures like mermaids, fairies and unicorns in their branding as a means of communicating the wonders of certain natural ingredients.
Key Themes Behind This Trend
- Mythical Creature Branding
- Opportunity to incorporate mythical creatures into branding to highlight the benefits of natural ingredients.
- Anti-wrinkle Face Oils
- Growing demand for face oils that claim to reduce wrinkles and provide an ageless glow.
- Seaweed-based Skincare
- Emerging trend of using seaweed in skincare products for its hydrating and nourishing properties.
Where This Applies
- Beauty and Skincare
- Beauty and skincare companies can explore incorporating mythical creature branding and seaweed-based products.
- Natural Ingredients
- Opportunity for industries focusing on natural ingredients to develop anti-wrinkle face oils with seaweed extracts.
- Wellness and Aging
- Wellness and aging industries can take advantage of the trend towards anti-aging face oils with nourishing properties.
