BioWash is a collection of natural cleaning products that recently underwent a revamping for its visual brand identity, to ensure that the company was able to compete with larger brands offering similar products.
Designed by the Brazilian creative agency chablau!, the new packaging for the cleaning products has a younger and more contemporary aesthetic. Where previously the brand featured outdated fonts and unnecessary images, the new labeling offers a modern font, limited but descriptive writing, and more contemporary graphics. The products themselves have a lessened impact on the environment, are hypoallergenic, are free of chlorine and are made from various natural ingredients.
The new BioWash branding ensures that the brand is able to better appeal to both domestic and foreign markets.