GIN ME 5.0 is a new brand of premium gin spirits from Spain that offers an old-meets-new approach to the botanical alcohol product. The youthful personality of the brand comes across with bold typography, imagery, patterns and colors that will catch the eyes of young adult consumers. To create the distinctive look of the premium gin bottles, serigraph printing, or a silk screening process, was used.
Despite its refreshingly youthful branding and packaging, GIN ME 5.0 notes that "our gin combines traditional copper pot distillation with a recipe that wouldn't look unfamiliar to an eighteenth century Master Distiller."
Many distillers are now releasing colorful gin products to appeal to Millennials who already perceive the spirit as a healthier type of alcohol as compared to other options that are on the market.