Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'Mastika' is a Chewing Gum Flavored by the Mastic Tree Resin

 - Oct 18, 2017
References: mastergum & candyindustry
Lebanese manufacturer Master Chewing Gum & Candies S.A.L makes a uniquely flavored chewing gum by the name of 'Mastika' that is flavored with the tree resin mastic.

Mastic is native to the Mediterranean and is said to have a flavor with floral, citrus and pine notes. The sugar-free gum gets its sweetness from sorbitol, maltitol and xylitol in place of the artificial sweetener aspartame.

Mastika has been recognized with an Innovation Award for Best Hard and Soft Candy at Yummex. Now, Mastika is set to be available to a greater number of consumers through major pharmacies, high-end confectionery stores and private jet companies. The flavored chewing gum product is packaged in a luxurious gold and white tin that makes it a standout in the region.