These November 2017 luxury trends feature a variety of products and marketing initiatives that aim to appeal to consumers who want the best of the best.
The Balvenie succeeded in this by presenting its 'DCS Compendium Chapter 3: The Secrets of the Stock Model' collection as incredibly exclusive, due to the rarity of the alcohol bottles that are part of the collection. The bottles range in age from 13 years up to 55 years, with each boasting unique flavor notes that make them truly one of a kind.
Also featured is the Moonen Navarino Yacht, a luxury vessel that allows parties to travel through the rough seas of the Antarctic. In addition to boasting a build that enables it to go through more extreme climates than others, the yacht has an immaculate interior that keeps travelers comfortable during their voyages.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
