Versatile Pastel Fashion

The New Acne Studios Spring/Summer Collection Boasts Refined Classics

For this year's Paris Fashion Week events, the Acne Studios Spring/Summer 2017 collection was unveiled on the runway, which featured a wide range of wearable looks that were subdued by way of their calm pastel color palettes.

Although the easy-to-wear color palettes balanced the pieces perfectly, the label was sure to include plenty of interesting textures and cuts to really set it apart from the others there. Included were a variety of power suits, dresses for both day and night wear, elegant but casual blouses, vintage-inspired jackets, snakeskin trousers, PVC shirts, and much more.

Frequently, the label took styles that are traditionally masculine and made them more appealing to female consumers as well, with oversized and boxy cuts often used.

Pastel Fashion
Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for pastel fashion garments.
Versatile Fashion
Disruptive innovation opportunity: Integrate technology into versatile fashion pieces, such as dresses that can change color or transform into different styles.
Gender-neutral Fashion
Disruptive innovation opportunity: Design gender-neutral fashion lines that cater to all consumers and challenge traditional clothing norms.

Where This Applies

Fashion Retail
Disruptive innovation opportunity: Develop online platforms with virtual try-on features to enhance the shopping experience for customers.
Textile Manufacturing
Disruptive innovation opportunity: Create sustainable production methods for producing pastel-colored textiles without harming the environment.
Fashion Design
Disruptive innovation opportunity: Incorporate 3D printing technology into fashion design processes to enable the creation of intricate and unique pastel fashion pieces.
SCORE
3.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 37%
Freshness 8%

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