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Orchard Mile Lets You Build Your Own Online Shopping Street

 - Oct 24, 2017
References: orchardmile & fastcompany
As retailers continue to seek ways to bridge the gap between in-person engagement at brick and mortar stores and the convenience of shopping online, this luxury "e-tailer" allows customers to build their own online shopping street. The My Mile platform from Orchard Mile mimics the real-life experience of walking down the street and going into every designer's shop.

Customers can click on their favorite brands to see personalized picks. Unlike other luxury retail websites, this online shopping street builder enables you to choose from a designer's whole collection instead of a more curated approach from competitors Net-a-Porter or 24 Sevres. You can also go straight to your favorite designers instead of having to scroll through editors' picks.