A Florida shopping centre is adding features that will allow mall retailers to increase customers through a digital shopping experience. The ‘Shop Now’ tool enables shoppers to search participating stores in Westland Mall for products. Simply search “red shoes” and an entire directory of available items from Westland Mall retailers will be displayed.
This function will aid shoppers in planning their shopping trips ahead of time, showcasing exactly what is in stock before they arrive to shop. The ‘Shop Now’ platform was created by real estate investment firm Centennial, in partnership with artificial intelligence and e-commerce company Adeptmind. Centennial has now added ‘Shop Now’ to each of its shopping centers nationwide.
Consumers can simply visit the Westland Mall website and either use the search bar or click ‘Shop Now’ from the navigation menu.
Image Credit: Westland Mall
What Makes This Trend Stand Out
- Digital Mall Product Directories
- The implementation of digital mall directories offers opportunities for AI and e-commerce companies to further improve the functionality of these platforms.
- Pre-shopping Planning Tools
- The inclusion of pre-shopping planning tools highlights an opportunity for malls to better serve customers by catering to their desire for convenience.
- Partnerships for Improved Customer Experience
- Partnerships between real estate investment firms and tech companies exhibit potential for innovation and growth in the mall industry.
Sectors Adopting This
- Real Estate Investment
- Real estate investment firms like Centennial can leverage AI and e-commerce technologies to create new customer experiences within shopping malls.
- E-commerce
- The implementation of advanced digital directory systems presents opportunities for e-commerce providers like Adeptmind.
- Artificial Intelligence
- AI companies like Adeptmind can work with mall owners to develop more intelligent and user-friendly digital directory tools.
