Since it acquired Cobb Theatres, CMX Cinemas has been focusing on offering a luxury movie theater experience for individuals with higher expendable incomes.
Cobb Theatres already operates its CinéBistros, which is described as "the ultimate dinner and a movie experience." The focus of this new form of movie-watching is entirely experiential, with quality and comfort being what the entire experience is based on. Offerings in these new types of cinemas include "oversized recliner seats, dine-in capabilities with chef-inspired menus, and cutting-edge audiovisual technology."
As the affordability and convenience of streaming websites have forced large theater companies like CMX Cinemas to operate in new and unique ways, luxury theater experiences are bringing in a new clientele that is seeking a more luxurious and holistic movie-watching experience.
Key Themes Behind This Trend
- Luxury Movie-theater Experiences
- The demand for a more luxurious and experiential approach to movie-watching is on the rise, showcasing a potential opportunity for theaters to expand their offerings.
- Dine-in Theater Capabilities
- The rise of dine-in theaters provides an opportunity for food and beverage companies to create chef-inspired menus that cater to movie theater-goers.
- Cutting-edge Audiovisual Technology
- There is a growing need for more advanced audio and visual technology in luxury movie theaters, creating an opportunity for technological advancements and innovation.
Where This Applies
- Movie Theaters
- Expanding offerings to include more luxury and experiential options could attract a new clientele and increase revenue.
- Food and Beverage
- Partnering with luxury movie theaters to provide chef-inspired menus could be a profitable opportunity for food and beverage companies.
- Audiovisual Technology
- Improving audiovisual technology in luxury theaters could create an opportunity for companies to innovate and offer new solutions for the industry.
