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Psychology-Inspired Pampering Kits

Aesop's 'The Enigmatic Mind' Features Six Themed Kits

— October 26, 2017 — Fashion
Luxury body and hair care brand Aesop released a new holiday collection titled 'The Enigmatic Mind,' which is set to hit stores this November.

The collection offers six different variations to help pamper oneself or a loved one. The six kits are named: 'Sway,' 'Regard,' 'Proximity,' 'Perception,' 'Concord' and 'Association,' and all feature a facade that's reminiscent of social psychology books that started emerging in the 1950s. Paying homage to the study of human behavior, these luxurious sets enable the consumer to test a variety of the brand's popular products in addition to a series of new items.

All of the kits feature themes and products that would appeal to a more luxurious consumer, with a hygienic routine that's of top priority.
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