Stella McCartney and The RealReal are Selling Designer Labels
Ellen Smith — October 4, 2017 — Eco
References: therealreal & psfk
Waste within the fashion industry has a massive impact on the environment, prompting consumers to turn to secondhand and consignment shops in order to purchase more consciously -- in light of this, Stella McCartney and The RealReal formed a partnership, in which the star will sell her designer label through the luxury consignment shop.
The partnership, which demonstrates the star's efforts to reduce the amount of waste, was announced on National Consignment Day -- a holiday which The RealReal celebrates on the first Monday of October. Through this pairing, a positive example of environmental responsibility can be set, prompting other luxury brands to facilitate the re-selling of its high-end items -- a concept, which designers typically avoid, due to the fear of a brand losing exclusivity.
The partnership, which demonstrates the star's efforts to reduce the amount of waste, was announced on National Consignment Day -- a holiday which The RealReal celebrates on the first Monday of October. Through this pairing, a positive example of environmental responsibility can be set, prompting other luxury brands to facilitate the re-selling of its high-end items -- a concept, which designers typically avoid, due to the fear of a brand losing exclusivity.
Trend Themes
1. Sustainable Fashion - The increasing demand for sustainable fashion is driving the trend towards designer-endorsed consignment as a more eco-friendly option.
2. Secondhand Luxury - The growing popularity of consignment shops is disrupting the traditional luxury fashion industry as consumers turn to more affordable, pre-owned options.
3. Exclusive Partnerships - Designer-endorsed consignment partnerships offer a disruptive innovation opportunity to enhance brand value and promote environmental responsibility.
Industry Implications
1. Fashion Retail - Designer-endorsed consignment offers a potential innovation opportunity for fashion retailers to tap into the growing demand for sustainable fashion.
2. Luxury Fashion - Luxury fashion brands can benefit from the disruptive innovation opportunity to collaborate with consignment shops to promote circular fashion and reduce waste.
3. Online Retail - Online consignment shops are disrupting the traditional retail industry and allowing consumers to shop more sustainably and affordably for luxury fashion items.
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