Online mattress start-up Casper has announced its plan to increase its retail presence by opening Casper pop-up stores through the United States. The pop-up spaces will open their doors for spring 2018 in New York, Los Angeles, Chicago and 12 other cities.
Each Casper-branded space will feature the new 'Casper Wave,' as well as other popular bedroom items and accessories, like pillows and bedspreads. Consumers can purchase items directly from the pop-ups, marking the temporary spaces as Casper's first brick-and-mortar effort.
The company's shift from the online world speaks to the start-up's success, as well as a growing consumer demand for in-person experiences. The Casper pop-up stores highlight the company's efforts to meet this requirement, providing a streamlined means of purchase and brand awareness.
Online Mattress Pop-Up Spaces
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Premium Pet Mattresses
Mattress Brand Loungers
Nap Room Contests
Responsive Layered Pillows
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.