Online mattress start-up Casper has announced its plan to increase its retail presence by opening Casper pop-up stores through the United States. The pop-up spaces will open their doors for spring 2018 in New York, Los Angeles, Chicago and 12 other cities.
Each Casper-branded space will feature the new 'Casper Wave,' as well as other popular bedroom items and accessories, like pillows and bedspreads. Consumers can purchase items directly from the pop-ups, marking the temporary spaces as Casper's first brick-and-mortar effort.
The company's shift from the online world speaks to the start-up's success, as well as a growing consumer demand for in-person experiences. The Casper pop-up stores highlight the company's efforts to meet this requirement, providing a streamlined means of purchase and brand awareness.