The DTC mattress brand Casper announced a new retail partnership with Mattress Warehouse, where beginning in July Casper products will be available to consumers in over 60 different Mattress Warehouse locations.
The partnership will include various products from Casper, including pillows. Casper products will also be available online at Sleephappens.com. The new partnership is among 28 others that Casper has developed over a number of years. Previously Casper partnered with other retailers, like Target, Nordstrom and Sam's Club.
“This partnership with Mattress Warehouse is part of our strategic retail expansion with the rollout of our latest product offerings, including mattresses with Snow Technology," said Emilie Arel, the Chief Commerical Officer and President of Casper. "We’re thrilled to partner with Mattress Warehouse to continue creating new avenues for consumers to experience and discover Casper’s technologically-advanced suite of sleep products."
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Key Themes Behind This Trend
- Direct-to-consumer Retail Partnerships
- As brands continue to expand their product offerings and reach, more direct-to-consumer partnerships with traditional brick and mortar retailers are likely to emerge.
- Innovative Product Offerings
- Partnerships with traditional retailers could provide digital-first brands with opportunities to showcase new and innovative product offerings to a wider audience.
- Strategic Retail Expansion
- Direct-to-consumer brands, like Casper, will continue to seek out strategic retail partnerships to expand their brand reach and increase product availability.
Where This Applies
- E-commerce
- E-commerce businesses are well-positioned to partner with traditional brick and mortar retailers to bring their products to a wider audience, while also improving brand visibility and recognition.
- Retail
- Retail businesses can benefit from partnering with direct-to-consumer brands, positioning themselves as a one-stop-shop for customers seeking a wider range of product offerings.
- Mattress Industry
- The mattress industry, in particular, could benefit from more partnerships with direct-to-consumer brands like Casper, who have disrupted the industry with their innovative products and marketing strategies.
