Consumer preferences are edging more towards the temporary rather than the permanent and as a result, rentable furniture services have the opportunity to thrive under these circumstances.
The concept of rentable furniture is extended through a pop-up show in north London. The retail activation is organized by Harth — a company that is founded by editor Henrietta Thompson and her husband Edward Padmore. 'House of Harth' is the new, physical manifestation of the online brand. It presents a luxuriously designer interior space with rentable furniture, artworks, accessories, and more. Individuals are welcomed to pick and take pieces home. When they are tired of it, they can bring it back, which counters wasteful attitudes. The pop-up is curated with furnishings that cross the boundaries of different styles and periods. It will be opened to the public until February 2020.
Image Credit: Dezeen