The Forever 21 x Taco Bell clothing collection has been announced as a collaboration between the two brands that will start showing up at retail locations and online starting on October 11. The expansive collection of clothing will consist of products that have "playfully vibrant prints" and that are designed for both guys and girls alike. This including bodysuits, cropped hoodies, sweatshirts, jackets and a variety of graphic tees that are all emblazoned with imagery from the fast food brand.
Collaborations between food brands and clothing retailers are becoming more common given consumer acceptance of branded clothing designs once again as something of a throwback to the 90s. The Forever 21 x Taco Bell clothing collection is an example of this that's being debuted in the Los Angeles Fashion District with the hashtag #F21xTacoBell.
What Makes This Trend Stand Out
- Food-clothing Collaborations
- More food brands are collaborating with clothing retailers, presenting an opportunity for other food brands to branch out in this market.
- Branded Clothing
- Branded clothing is becoming more popular and acceptable, indicating a potential market for other brands in addition to Forever 21 and Taco Bell.
- Graphic Clothing
- Graphic tees and other clothing items, like jackets and hoodies, emblazoned with imagery from popular brands, offer an opportunity for creative companies to partner with clothing retailers.
Sectors Adopting This
- Fast Food
- Fast food brands are branching out into creating clothing collections as a potential new revenue stream in addition to their traditional business models.
- Fashion & Apparel
- Clothing retailers have found success in collaborating with other industries and brands, presenting potential partnerships for other companies to explore.
- Marketing & Advertising
- The success of food and clothing collaborations can provide inspiration for marketing and advertising firms to develop new creative campaigns for clients in various industries.
