Reworked Sneaker Collaborations

Ksenia Schnaider and Littman Created 'Reworked Sneakers' Together

'Reworked Sneakers' is the continuation of the Reworked Sportswear collection, an idea which was created by Anton Schnaider.

Anton created a separate line of Reworked Sportswear and it became a part of an Autumn/Winter 2017 collection. After that, Anton decided to continue experimenting and created sneakers in collaboration with the Littman brand. Each pair is made by hand, and every single piece is unique – existing as a single copy.

The Reworked Sportswear line will be available for purchase in the near future at such stores as Selfridges in London, Desperado and Restir in Tokyo, Rare Market and Boon The Shop in Seoul. Anton and Ksenia plan to develop a line of Reworked Sneakers and Reworked Sportswear separately from the main collections, adding more interesting designs and implementing new bold ideas.

Reworked Sneaker Collaborations
The trend of collaborating with other brands or designers to create unique and limited edition reworked sneakers presents an opportunity for disruptive innovation in the fashion industry.
Handmade Sneaker Production
The trend of producing handmade sneakers with unique designs and characteristics presents an opportunity for disruptive innovation in the footwear manufacturing industry.
Individualized Sneaker Production
The trend of producing one-of-a-kind sneakers and small-batch collections presents an opportunity for disruptive innovation in the footwear customization industry.

Industries Being Reshaped

Fashion Retail
The emergence of reworked sneakers and limited edition footwear collaborations presents an opportunity for disruptive innovation in the fashion retail industry.
Footwear Manufacturing
The trend towards handmade, unique sneakers creates an opportunity for disruptive innovation in the footwear manufacturing industry.
Footwear Customization
The trend of producing one-of-a-kind sneakers and small-batch collections presents an opportunity for disruptive innovation in the footwear customization industry.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 68%
Freshness 8%